Renowned filmmaker Karan Johar has recently ignited a significant conversation about the pervasive influence of short-form content on our cognitive habits. On January 31, 2025, Johar took to Instagram to humorously inquire, “Is there a rehab for reels?” This quip, while lighthearted on the surface, underscores a deeper concern regarding the escalating consumption of brief, 90-second videos—commonly known as “reels”—and their potential impact on our attention spans.
Earlier in the month, Johar shared a poignant message on his Instagram stories, personifying a book to convey his apprehensions:
“Dear avid REEL consumer, You have officially bid goodbye to the silently suffering ‘Attention Span’… and as far as I am concerned, you killed me a decade ago. Regretfully yours, BOOK.”
This reflection highlights Johar’s concern that the rise of quick, consumable media is diminishing the public’s engagement with more immersive forms of content, such as books and long-form articles.
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As a filmmaker celebrated for his in-depth storytelling in films like “Kuch Kuch Hota Hai,” “Kabhi Khushi Kabhie Gham,” and “Rocky Aur Rani Kii Prem Kahaani,” Johar’s observations carry weight. He recognizes the challenges posed by the modern media landscape, where audiences increasingly favor rapid, easily digestible content over more substantial narratives.
Johar’s commentary is not an outright condemnation of short-form content but rather an invitation to reflect on the balance between consuming quick snippets and engaging in deeper, more thoughtful media. His insights encourage a broader discussion about how media consumption habits are evolving and the implications for creators and consumers alike.
In addition to his reflections on media consumption, Johar continues to be active in the film industry. He is set to host the 25th edition of the IIFA Awards, marking a significant milestone for the event. Expressing his excitement, Johar stated, “This year, as IIFA celebrates its glorious 25 years of cinematic brilliance and global unity, my heart swells with pride and gratitude.”
Through his social media presence and professional endeavors, Karan Johar remains a prominent figure in the discourse on media consumption, urging audiences to consider the effects of their viewing habits on attention spans and the appreciation of more profound content.
